Italy for me From Italy with love
Do you measure your life in coffee spoons? If so, I recommend visiting the fantastic Lavazza Museum in Turin, dedicated to the rich coffee culture in Italy, as well as the history of the world’s largest and most renowned coffee brand.
I didn’t anticipate that the coffee museum would leave such an impression on me before my visit. We spent over an hour exploring numerous themed halls with captivating interactive exhibitions.
I’m eager to share a photo report with you.
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Exhibition in Lavazza Coffee Museum
Along with the tickets I reserved online, you receive a special cup – your pass into the interactive world of the Lavazza Museum. There are designated spots at the stands; you place your cup there, and the magic begins.
Upon entering the museum, you’ll encounter a display showcasing the chronological evolution of the Lavazza brand since its inception in 1895 when Luigi Lavazza established the factory in Turin, up to the present day.
In the next hall, a coffee plantation is recreated, allowing you to smell the aroma of ripe berries on the tree – the scent is generated by a special green ring below. Pure magic!
Next to the plantation, on special monitors, you can watch short films, diagrams, statistics, learn about the characteristics of plantations in different countries, and even attempt to grow quality beans yourself.
By manipulating a special interactive screen, you can observe how the coffee bean changes during the roasting process.
At the adjacent stand, by moving the screen, you can see the process of packaging coffee into cans, packs, and capsules.
During the 1950s and 1960s, coffee was packaged like canned goods.
On adjacent screens, the differences in coffee consumption cultures and rituals across continents are demonstrated.
The museum showcases coffee machine models from the very first to contemporary ones, along with special editions.
Currently, coffee can be enjoyed on practically every corner in Italy.
The Lavazza brand is renowned for its advertising campaigns and annually invites the world’s best photographers for their calendar. A significant portion of the museum is dedicated to advertising, with images changing on dozens of screens across different years.
In dedicated thematic zones, you can have your photo taken with characters from the advertising campaigns. The photos will be sent to your email.
At the end of the visit, an unusual espresso tasting awaited us. The beans for this drink were brought from Ethiopia, which means the beverage boasts a distinctively tangy flavor you’d never encounter in a traditional Italian café.
In the souvenir shop, you can purchase merchandise related to the brand and, of course, coffee!
- Useful information: How to Get to Turin from Milan
How to Buy Lavazza Coffee Museum Tickets Online
Whenever the option to purchase tickets online is available, I make use of it. It’s my way of contributing to forest conservation on the planet and staying up-to-date. A ticket to the Lavazza Museum costs 10 euros. For youth aged 7 to 25 and tourists over 65, it’s 8 euros, while children under 6 can enter for free when accompanied by their parents.
I bought my ticket one day before the visit on the website www.tiqets.com, and the entire process took 3 minutes. Let’s walk through the steps:
Choose the visit date – in my case, it was March 30.
Select the necessary tickets. I got 1 adult ticket (Adults 26-64) for 10 euros and 1 youth ticket (Youth 7-25) for 8 euros. Proceed to the next step.
Input your first name, last name, email address, and mobile phone number.
Click on “Confirm your booking” and choose the payment method, such as MasterCard.
Enter your card details.
Voilà, the tickets are purchased, and you can download them in PDF format from the same page.
You’ll receive two emails simultaneously: one confirming your payment and the other containing the tickets. The email reiterates that printing is unnecessary. Just show the barcode from the email or the PDF ticket at the entrance.
Opening Hours and Address
The Coffee Museum in Turin is located at Via Bologna, 32, and is open daily from 10:00 AM to 6:00 PM, with the last entry at 5:30 PM. Closed on December 24, 25, and 31, January 1, and April 6.
A leisurely walk to the museum from the historic center takes about 25 minutes. Opposite the museum is the Hop-on Hop-off tourist bus stop. By purchasing a 16 euro ticket, you can move freely between Turin’s landmarks for 24 hours.
How do you feel about such museums? Share your thoughts in the comments.